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A community for real progress.

“A high-performance community for athletes, ex-athletes, and leaders who want PROVEN results of structure, growth and accountability.”

Physical improvement

Recovery methods

Stress relief

A community for real progress.

Physical improvement

Recovery methods

Stress relief

“A high-performance community for athletes, ex-athletes, and leaders who want PROVEN results of structure, growth and accountability.”

A community for real progress.

Physical improvement

Recovery methods

Stress relief

“A high-performance community for athletes, ex-athletes, and leaders who want PROVEN results of structure, growth and accountability.”

First month: ~~£66~~ £0 • First month: ~~£66~~ £0 • First month: ~~£66~~ £0 • First month: ~~£66~~ £0 • First month: ~~£66~~ £0 •

Who is it for?

High-performance professionals craving structure and growth
Aspiring athletes (youth and adult / semi-pro)
Ex-athletes transitioning into business or leadership
Teams or organizations aiming to build a culture of health, discipline, and accountability
Entrepreneurs and leaders who value energy, focus, and sustainable habits
Anyone ready to align their nutrition, mindset, and training for long-term success

What you get:

A hub where your success and growth is genuinely accommodated
Monthly fitness block from elite performance coach
Monthly mental skills framework
Connection with like-minded, driven individuals
A nurturing, supportive community to foster your progress
Weekly check-ins with group video chat
FREE nutritional support Pure Fuel PDF Cookbook with 50+ recipes

Going alone:

Pay ££££££ for an online trainer with limited access to lack real connection and care with limited ongoing support.
Only focuses on physical training, not mindset, nutrition, recovery, or habit-building.
No community or peer ACCOUNTABILITY, meaning motivation can drop quickly between sessions.
Schedule restrictions — training depends on the trainer’s availability and location.
INCONSISTENT quality — many PTs don’t have elite coaching experience or sports psychology training.
No long-term frameworks — most sessions are reactive (“what we’re doing today”) instead of part of a purpose-driven system.
Little to no ongoing resources like educational modules, mental skills tools, or progress frameworks.

Joining Bravestar:

A FRACTION of the cost of a personal trainer, with far more value (training, mindset, nutrition, community support).
24/7 access to programs, resources, and coaching — not limited to a 1-hour session once or twice a week.
STRUCTURED monthly training blocks designed by an elite performance coach with international experience.
Evidence-based MINDSET tools that most PTs are not trained to deliver.
Nutrition GUIDANCE + resources (like the 50-recipe cookbook) included at no extra cost.
WEEKLY check-ins + group video support, creating real accountability.
A COMMUNITY of like-minded, driven people who motivate you beyond what 1:1 PT sessions can offer.
FLEXIBILITY. Train anywhere, any time, around your lifestyle, work, and family schedule.
HOLISTIC performance. You’re developing training, nutrition, and mental skills, not just “getting a workout.”

Better ENERGY. SLEEP. STRENGTH. HEALTH. FOCUS. YOU. EVERYTHING...

Who is Dean Lester (and what is Bravestar)?

From mindset to muscle, I help individuals and teams unlock potential, reduce stress, and thrive in sport, work, and life. Wellness meets purpose. Performance meets growth.

With Master’s degrees in Performance Coaching and Sports Psychology, and as Co-Founder of Bravestar Performance, I’m passionate about creating a space for anyone with a desire to build fitness and healthy habits into their lifestyle. Through authentic and open communication, this is a community where professionals can learn, share, and grow together. My holistic, people-centred approach focuses on developing the whole person—enhancing both performance and wellbeing.

Professional experience:

Head of Strength & Conditioning at Old Belvedere Rugby Football Club
Strength And Conditioning Coach at World Rugby
Strength And Conditioning Coach at Lansdowne Football Club
Sports Science/S&C at Union de Rugby del Uruguay

REAL-WORLD RESULTS:

“As an ex-Davis Cup player I thought I could train at the same level I did 30 years ago. Dean not only has shown me how to train smarter, but to recover better. I feel great on the courts.“

“I didn’t realise how much I needed structure until I had it again.”

“With the pressures and time constraints of work and family life, I found myself not wanting to have to think about tasks like "what am I doing at the gym?" Dean completely took that out of my hands. I just open the program and follow it. It challenges me. It changes every 4 weeks. It’s great.“

“Dean helped me reconnect with my training, not just physically, but mentally. I feel more in control, more grounded.“

“The Dublin Marathon was my first marathon, the strength sessions with Dean at Bravestar carried me through.”

Sean O’Loughlin OBE
Wigan Warriors

Fiona McGarry
Retiree

Charlie Meagher
Ireland Under 18s

Michael O’Sullivan
Ireland Under 20s

INCLUDES:

FREE Cookbook!

Your all-in-one guide to delicious breakfasts, satisfying lunches, hearty dinners, and irresistible desserts.

Each recipe includes simple, step-by-step instructions and full nutritional details, making it easy to cook with confidence and eat well every day.

Available in the community as a handy PDF download.

Elevate Your Standards.
Join the Community Built for Excellence.

Operate at your best

with the structure, accountability, and precision that high performers thrive on.

Fuel your potential

through expert-led training, nutrition insight, and sustainable performance strategies.

Surround yourself with excellence

in a network of driven professionals and athletes who raise the bar.

Master your habits

and bring the same discipline that wins on the field or in business into every area of life.

Evolve your mindset

with the coaching, conversation, and environment that cultivates true leadership and resilience.

Belong to something greater

in a community built on growth, integrity, and the relentless pursuit of progress.

Elevate Your Standards.
Join the Community Built for Excellence.

Operate at your best

with the structure, accountability, and precision that high performers thrive on.

Fuel your potential

through expert-led training, nutrition insight, and sustainable performance strategies.

Surround yourself with excellence

in a network of driven professionals and athletes who raise the bar.

Master your habits

and bring the same discipline that wins on the field or in business into every area of life.

Evolve your mindset

with the coaching, conversation, and environment that cultivates true leadership and resilience.

Belong to something greater

in a community built on growth, integrity, and the relentless pursuit of progress.

A community for real progress.

A community for real progress.

A community for real progress.

Who is it for?

What you get:

Going alone:

Joining Bravestar:

Better ENERGY. SLEEP. STRENGTH. HEALTH. FOCUS. YOU. EVERYTHING...

Better ENERGY. SLEEP. STRENGTH. HEALTH. FOCUS. YOU. EVERYTHING...

Better ENERGY. SLEEP. STRENGTH. HEALTH. FOCUS. YOU. EVERYTHING...

Who is Dean Lester (and what is Bravestar)?

REAL-WORLD RESULTS:

FREE Cookbook!

Elevate Your Standards. Join the Community Built for Excellence.

Elevate Your Standards. Join the Community Built for Excellence.

You’re capable of more. This is where you start proving it.

Elevate Your Standards.
Join the Community Built for Excellence.

Elevate Your Standards.
Join the Community Built for Excellence.

You’re capable of more.
This is where you start proving it.